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Our daily design circumnavigates e-commerce,
we're worker bees to the cause, cajoled to a hive, equipped with screens. When
the bees construct their sweet chambers their bodies cluster together as if to
make an industrial screen... social
networks illustrate what it's like when millions of humans endeavour social
interactivity; 'a Homo Sapien spume of pixels.' All facets of bi-directional media
i.e. social networks / internet interactivity harvests infinite possibilities
and at the nucleus there's imperialism the omnipotent queen bee.
I'm left uncomfortable with the term:
'spread' - rarely is the term interwoven with e-commerce purely on the factor
your wouldn't say a 'spread of capitalism.' I'd much prefer an 'apium' analogy;
the idea of e-commerce emulating a swarm has comedic value - yet, exemplifies a
sting of reality. When you add social networks to the fold, straightaway the
human-bees are attracted to the plethora of options, communicative
interactivity, and what's trendings; even at the thought, my antennae and
foreleg receptors are twitching. Overall, if e-commerce evaded this hive of
activity you'll quickly comprehend the delusional premise, perhaps e-commerce
is driven by a spreadable force, fit for 'Jacob Crackers.' As our daily design evolves you cannot remove
yourself from the blatant blurring of social and work autonomy via the use of
social networking. The morphing of the two 'autonomies' highlights the plethora
of e-commerce available - not only that, e-commerce is anticipated; if anything
the morphing of the two autonomies and our acceptance of it, exposes our
depleting individualities. The consequences awake a worrying democratic
militia, via social media 'shares' and immense interactivity; expect emerging
movements to brew up literally overnight... we know that e-commerce draws in
greater life expectancies, and there's no sign that the digital genie is going
to be unceremoniously shoved back in the bottle - what awaits us is grandiose
quandaries.
There's a communicative sizzly, static which
interferes with radio waves, on par to how bees view flowers by electric
impulse. Humans too are proficient at picking up disturbed wave patterns,
usually when a text message rides the crust of a cyber-wave for a second before
the Smartphone ring tone shrills. Long gone are those 1996 email alerts of
cartoon envelopes accompanied with speed dashes catapulted across the green
bifocal screen - today, the alerts are tagged numbered; never in manageable
single numbers either... of course you can remove yourself from such intrusion
(s) but you're less likely to be informed, if you do - Less wired, and
admired. Then again, your
self-esteem goes throught the roof; more time for the physical self, connecting
with conventional commerce; tangible item buying rather than retail therapy by
pixel. Social media's advertising revenues are fundamentally deduce by the
number of active memberships the quicker the profile updates and frequency of shares
the higher the commercial fee. Unconventional marketing practices from merely
two decades ago; notably, the theory works so long the human beehive continues
to grow.. in tweets, shares, likes and narcissists who adore being on the cyber
stage. Space where there's a pixel audience everyday... a business model in play - sitting ducks to
the cunning foxes of the digital world.
Social networks provide the know-how and
attraction of opening up to new markets, I know a few myself that have yet been
targeted efficiently through bio-directional media; albeit, not protected by UK
patent - hands and mouth gagged. However, there are clear signals that the
pioneers of social networking and code writers are yodeling from the hills at
the highly valued commodity of 'social profiling'... social networks
automatically give you member profiles unheeded, this is an e-commerce sector
'Microsoft' and 'Linked In' have recently committed too - somewhat ahead of the
digi-commercial-game; the partnership can help shape the next phase of
e-commerce options. Inadvertently, making it easier for blue-chip corporations
to head-hunt, based on intrinsic and unique skill factors available on personal
profiles on 'Linked In.' Proving that social networking is a huge profiteering resource
for user-friendly, flexible, professional profiling and naturally this yields
value. Again, not in the tangible means; i.e. property market etc; thus,
through greater timemanagement and profiling advancements. An added booster is
the aspect of it can all be done on a social network platform; all done in real
time too; a fine example of social media embracing e-commerce; coexisting
within a workable formula.
Hive Fives
Bio-directional media (online life
communications to other users/ groups who respond back) has another vital
purpose, it's what we all do unintentionally, that's selling via 'emotive
visuals' and responding with a comment on social media - e-commerce by consumer profile has emerged a
winner for branding. and better still... lifts awareness... the impact is
startling.- for example a snap of a steaming 'Greggs' sausage roll visual, a
cute toy from 'TY,' a restaurant meal with the tagline: 'I've an eye for a pie
in the Pie In The Sky.' Such visualizations create emotive reactions from the
hive - triggers the hive to activate the
'hive fives.' Bio-directional media will
eventually have to pay for Bio-directional remuneration as the e-commerce
market expands. Already, inclusive in marketing annual budgets, thus gets
swallowed up by unscheduled events elsewhere. To buck the trend, the
acknowledgment of crediting value to personal profiling from the social media
giants also comes with an opportunity to increase the marketing anti, through
profile e-commerce - no corporation can afford to ignore the human
beehive. Initially, the concept that the
social media was a space to disappear wasn't realised. Social media was deemed
a politicising marketing tool; therefore, 'Facebook's' Zuckerberg (today's 26th wealthiest person in the
world) was young and rebellious when he announced his college forum 'Facebook'
to the world wide web in 2004; fortunately the political will wasn't evident or
comprehended at the time . Obama's 2008 US Election win was interactively 94%
less than today - marking extreme rapid growth of awareness, interactivity, and
e-commerce in eight years.
Without doubt the mantra for social media
and digital companies is to develop economies that'll turn into markets for
social media to 'manipulate' and importantly get involved in, mimicking a
social media user; this is Zuckerberg's long term aspiration. In the early
days, the platform was a tool to simply connect the world... the strategem is not self gratification et al
like during the heavy days of pre-digitalization. Revenues are not expressed
via these rules, instead the model was always pioneering - why in May 2012
'Facebook's flotation was 'experimental;'
the initial value was in access of 100 billion dollars. The gurus of
interactive space also are no different to us, apart from being odiously
opulent for being experts in an arena at the right time and they arrested full
advantage. My thoughts go out to Trevor Baylis CBE who invented the wind-up
radio for he obviously denoted the future was in 'wind-up technologies' - an
altogether clever and logical pioneering in an era whereby old-fads do require
remodernising; especially as the Warmists claim we all should refrain from
electric resource. I'll suspect when the 'wind-up microwave' is transmitted to
my social media consciousness, I'll pounce at the opportunity with vigor like a
new-born lamb - purely for novelty sake - hive fives to that. One of the peculiar ironies of modern times
is presenting an energy saving concept by embracing social networks via
e-commerce which is the opposite to energy saving; progressively the ultimate
oxymoron. Having said that Bayliss who is approaching eighty years young maybe
working on winding up digital devices; which'll serve humankind far greater
than a radio. For we all log-on to social networks like clockwork, to pay
witness to worldly idiocies - perusing what's trending; habitually, clicking
the 'hive five buttons.' Digital media /
brands are an e-commerce of their own making too, traffic and affiliation
equates to value, actually, I'll state confidently the digital revolution has
reshaped / reinvented brand awareness to such a means it's an acceptable
intrusion in modern life. Was it clever marketing? I am unable to confirm, but
I can state with conviction mankind's willingness to be 'controlled' and
'manipulated;' hath no bounds. We seek information now and hold it dear to
oneself's views from an inane, unwarranted tutelage. Too often it's a wind-up;
and Baylis isn't the culprit; increasingly, the culprits are faceless.
Omnipotent wing of nature
E-commerce via network association (for
simply being connected to social media); is positive interactivity. Proof that
the e-commerce of the digital age has flipped somewhat - furthermore, the
platform isn't exclusively contrived to serve the corporates either -
opportunism is in abundance for all who're connected. Our bio-directional
interactivity are grossly imbalanced however, so e-commerce is inevitably part
of the tools within the social platform... actually it is becoming near
impossible to not comply to its design and purpose; y'see where the human hive
circulates... lives value; we're forced to follow the hive of activity -
perhaps this is nature's doing. The one thing we have in common with the bumble
bee - working for the good of the hive... we really are similar, social media
is a sublime demonstration of this trait. The hive is incessantly moving,
changing course, being pedantic, filling voids, making us reside in another
dimension and aids us in an acceptable escapism, possibly safer than opiate
remedies. There's joy in not knowing where this will lead us in the
future; on a personal front, I already
feel as if I've spent far too long on this journey the issue I have is I don't
mind it, I've forged a pixel-orientated existence on this platform, a means of
being in the digital world, and surprisingly I remain third dimensional; and
haven't entered into a fourth dimension as far, if you don't count the internet
that is... I just hope that I don't have to physically open up walls - I prefer
to do it interactively with the trusted signature and password. Hopefully,
super capitalism doesn't enforce the human hive to change for the worse.
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